There are a number of postgraduate courses available.Ī number of PR consultancy firms in the UK run graduate trainee schemes.įor anybody going into the industry it is important to be aware of social media and other communication tools such as blogs, wikis and podcasts. Open to non graduates and graduates of all disciplines. Senior management positions, such as PR director or head of corporate affairs, can range from £40,000 to £100,000. In Northern Ireland, starting salaries range from £16,000 to £25,000 and rise to £30,000 with a few years' experience. Salary guidelines for the Republic of Ireland are available on the
Salaries will vary depending on employer and location. In some workplaces other levels and terms are also used, eg client manager. The usual career progression is from account executive to account manager to account director. Opportunities for self-employment: commonly possible (can be self-employed or work on a freelance basis). Location: mainly in towns or cities throughout the country. Working hours: can involve regular unsocial hours. Travel: during working day can be frequent. Gathering, distributing and filing all media coverage generated for clients.Īnalysing coverage and tracking emerging issues using digital tracking on, for example, websites or blogs of interest to their clients.Īssisting with props or sets for a photo-shoot or assisting in setting up an event such as a client meeting or a press briefing. Organising press briefings and news conferences.Īttending or setting up exhibitions and conferences.
Producing brochures, leaflets and videos. Writing promotional material and press releases. In-house PR officers will be responsible for both internal and external communications and, while the skills required are the same as those for consultancy, in-house practitioners can and need to develop an in-depth knowledge of their organisations and its business environment to a level not possible for an external consultant. Positions can also be found in-house in public, private and non-profit making organisations. Most consultancies offer a wide range of services and areas of expertise, while others may specialise in a particular area such as consumer PR, corporate PR or public affairs. Public relations consultancies offer advice and services to a wide range of organisations. Career opportunities exist in two areas: consultancy and in-house.
Essentially it is about managing reputation. PR uses the editorial space within print publications, websites, television and radio shows to communicate a brand’s message. Public relations (PR) is a distinctive management function which helps establish and maintain lines of communication between an organisation and its publics.
0 kommentar(er)
